A good marketing campaign is loaded with free products, such as promotional giveaways. As you choose an item for promotion, it's important that you consider several aspects of what makes a good branding tool. You need to consider things like:

· Effectiveness - Promotion is about making sure people see your business.

· Use - Branded items need to be in use by the person that receives them.

· Implications - Trade show and customized items need to speak highly of your business.

It's important you find an item that meets all three; otherwise you may not get the full promotional benefit you expect. Distressed and Bold embellished design is why customized tote bags are such a good choice for promotions and trade shows.

Why Totes?

· Effectiveness

Customized tote bags provide you with a considerable amount of canvas to post your logo and any other information you want to showcase. Unlike other custom promotional items, canvas bags are large and allow you to fit a great deal of information that is in clear view of others. That allows totes to be more effective than many of the smaller gifts available, and gives you a significant branding advantage.

· Use

These days, people use totes for nearly everything. They are used in grocery stores or to carry items from one place to another. They are used as makeshift shopping bags. It's clear that customized totes are used often, and because they're used often you have the opportunity to make your brand visible to dozens of people every day. That is a significant advantage over smaller items that often stay inside the home and don't have the same visibility.

· Implications

It's also common for companies to get credit with the community by "going green." By handing out your customized tote bags, you're showing that you care about reducing trash and helping the environment, since these totes are most often used as a replacement for bags that end up in the garbage. That allows these bags to associate your business with something positive.